That's right! Many webmasters are getting suckered into joining adsense in hopes of earning quick cash. What they aren't being told is that it's harder than that.
Though google adsense is still one of the best programs out there to earn revenue from your site, there is more to it than that. For example if you think you can just past the links in your site content and watch the money flow in well... In truth few people ever get that lucky some of have to work at it for a while before we get our cash. One of the few mistakes people ever make is thinking google adsense does all the work for you.
Of course we all know that adsense has the most features out there and that it is the best in customer support. Still though if you have a hard time getting clicks off your adsense account, you are not alone. Truth is even though most people may find the ads relevent, many surfers out there have caught the anti-ad bug. This is due to the fact that most ads on sites always misleed you. Everyone knows free hats,free ps2s, and just about free everything. Wich in reality you won't get the said materials. So even though they see an ad they what to click they will not click on thinking that it will mislead them.
This is partly due to the fact that many ads are circling the net with false promises. There exist no way to get past this except fooling the users into thinking that the link is not an ad but a link written by you. Though this is hard hence the ads by gooogle label that goes with every adsense advertisment. But that's why most people get more clicks by blending their ads with their content. Though they the ads by google they believe the links are not misleading since the sites are part of your site.
It's like soldiers when they wear camo. They want to blend in as much as possible. Well try it and see what you get!
Jumat, 18 Juli 2008
That's right! Many webmasters are getting suckered into joining adsense in hopes of earning quick cash. What they aren't being told is that it's harder than that.
It is really frustrating, is it not, to log into your Google Adsense earnings and find that you've had yet another disappointing day. Another day of making nothing or just a fraction of a penny.
More so when you continue to read about those guys making five figure monthly incomes from Google Adsense every day. Google Adsense terms and conditions require that earnings are kept secret. Still some of these guys claim that they obtained special permission to spill the beans. One of them recently revealed that they had made $45,000 in just one month. Perusing through the statement, there were single days where they made as much as 800 bucks. Can you imagine that?
Sorry, it is not my intention to make you feel worse than you already are so I will stop there and get on with my findings.
This article is based on my investigative journalism skills. Yep, some of us are still using skills we acquired years ago from our offline days. My objective was to find out as much as I could about what these top earners were doing different from the rest of us.
High Adsense Earners Do Exist
But first I had to establish whether these high earners existed at all. After all anybody can get online and tell all sorts of lies about anything. My investigations started off trying to separate the hype from the facts which is an almost-impossible task these days. I have read several articles by sceptics which clearly state that most of these so-called high earners do not exist.
Well the truth is that despite the high number of hype peddlers out there, these guys are for real.
Without disclosing too much about some of my sources whom I intend to use in the future and can therefore not disclose, there are several pieces of evidence that point not only to their existence, but to their growing numbers.
The first is the amazing pace at which Google earnings from this business is growing. Check any top affiliate program and compare their figures to Google Adsense and you will begin to see what I mean. Google is a public company and their figures from earnings are widely available.
Adsense Keywords Do Matter
High traffic is important and effective online traffic tools are well known. They include for example PPC ads, including the very same Adsense ads. Articles are increasingly important because when it comes to traffic, the numbers are not enough, the quality of the traffic is also very important.
But the absolutely critical factor in achieving high Adsense earnings is not traffic. It is actually the keywords used. With the difference in earnings from a click ranging from a fraction of a penny to $100, you can begin to appreciate what we are saying here.
This is the reason why almost everybody else is selling those lists online these days.
My investigations unearthed evidence that those top earners are constantly researching new keywords. They spend a lot of time doing that (more time than they spend doing anything else) and to pay for some of their wasted efforts (every genuine research effort will have plenty of that) some of them are peddling the lists that they have graduated from or do not need anymore. Before you get upset please remember that this is standard business practice. A smart entrepreneur always minimizes on wastage of any kind.
Generally there are some keyword topics that pay more than others. To give you just two examples, health and electronics generally score much higher across the board than other areas of interest in terms of high earning keywords. The top earners are using this information
Hire an Adsense Expert
This is the most amazing aspect my research unearthed.
By Christopher Kyalo
Google's AdSense program is one of the best, if not the best, revenue programs for web site managers. While the program has certainly created wealth for many site owners, there are opportunities for you to increase your wealth if you follow these important strategies.
1. Increase Your Content. A small 8-10 page site can generate AdSense revenue particularly if the information is up to date and the site is well maintained. A better option: increase your site's size by at least tenfold and include AdSense ads on those pages as well. So, you're not a writer? Don't let that stop you! There are plenty of article submission sites on the internet which will allow for you to take their content and include it on your site as long as all the links listed within the article remain in place.
2. Experiment With Ad Placement. Ads that are clean, borderless and above the fold of the screen are certain to get noticed. Google has some wonderful tips on their site outlining the best strategies for ad placement; incorporate their suggestions and your revenue will increase.
3. Wrap Your Article. Your ads can appear right in the middle of your article [actually, to the left or to the right of it] and the text of the article will wrap around your ad. Guess what? Because Google does such a superb job of serving relevant ads, your readers will notice that the ads served match your content. They will click for more information it they notice the ad.
4. Declutter Your Site. An overcrowded page will look too busy, distract your readers, and cause them to move on without clicking on your ads. Make your site as visually appealing as possible; use Verdana or Arial as your fonts, black or navy as the font colors, size your fonts appropriately. Have your ad match your page color, omit borders, and go for a clean look.
5. Use Channels. Google has this to say about channels:Channels provide you with a way to view detailed reporting about the performance of your pages. By assigning a channel to any combination of pages, you can track a variety of metrics across your sites. Track your leaderboard performance versus the performance of your towers, or compare your motorcycle pages to your automobile pages, by assigning each group of pages to a specific channel and comparing results in your custom channel reports. You can even assign a channel to each of your separate domains, to see where your clicks are coming from.Naturally, by utilizing channels you will learn the specific amount of income generated by each page and then be able to adjust your pages accordingly.
6. Include High Paying Keywords. Some keywords pay more than others, much more in fact. You may be generating steady income, but at a nickel or dime a click that does not translate into much money. Learn which words pay more and include content containing those words.
AdSense revenue can vary greatly from month to month and you will even hear stories of people making a living off of Adsense. You can, but you need to do plenty of work by building a site that is relevant, AdSense popular, and loaded with content.
By Matthew Keegan
Your online business will likely require more advertising than a contemporary business downtown, yet some new to the world of online business do not spend the time and money to advertise their business appropriately and are, in turn, losing money. Your online business is crammed into the world wide web along with thousands of others selling the same product or service as yourself. Consider this scenario: In your hometown you want to open an art supply store. In that same town there are thousands of art supply stores. In order for your business to be successful, it will have to stand out in some way from the others. This is exactly what is happening when a business is opened online. There is so much competition, that you must take drastic measures to ensure that you are getting noticed. Advertising can be done in so many ways online. These are some of the most successful ways that you can promote your online business.
Advertising in e-zines is a popular way to promote your online business. Ezines are the magazines of the internet; they written on a particular subject and read by those interested in that subject. Therefore, ezine readers are already potential customers and advertising your site in ezines that are related to your business is almost guaranteed to help drive traffic to your site and increase sales for your product. You should be sure when advertising in ezines that you are not advertising along side competitors. Ask the ezine producer if there is a policy concerning posting competing ads. It is also a good idea to subscribe to the ezine before making a decision about whether or not to advertise in it. An ezine that runs fewer ads is a better choice than one that runs many ads. You can look at the online Directory of Ezines to find publications that are relevant to your company.
Pay-per-click programs are an excellent way to advertise your business without taking a risk that you have advertised in the wrong place. With pay-per-click, you can advertise you site and only pay for those who click the link and go to your site. Another popular pay-per program is the pay-per-lead program that allows you to only pay for leads. Usually this means that you pay for only those who download a trail, fill out a form or enter a sweepstakes; whatever you choose. Lastly you can display pay-per-click banner ads in which your company would be allowed to place a banner on their site and you will be charged for every click that your banner receives.
Opt-In email is a great way to advertise your business, however it is expensive and it can be misused very easily. Using opt-in emails, you would submit your sales copy to the company that will in turn email it to those on their mailing list. You should be very careful since some of the companies that advertise their mailing lists as opt-in email service is sometimes really SPAM. It is essential that you have a perfect and effective sales letter when using opt-in mailing lists. Without and effective sales copy your money and time have been wasted.
"Pay-per-click," by far the most popular form of online advertising, recently came under fire as charges of rampant "click fraud" gather steam on the Web.
Google and Yahoo! earn the majority of their money through sales of advertising to tens-of-thousands of online merchants, companies, and professional.
In fact, some estimate that 99% of all Google's revenue comes from advertising sales. Unfortunately, allegations of click fraud may well rain on Google's otherwise sunny parade and cause a whole scale revamping of current online advertising practices.
Pay-per-click advertising does exactly what it sounds: advertisers pay for each click on their ad, usually mixed in among search engine results or displayed on relevant websites.
"Click fraud" occurs when, for whatever reason, an ad gets clicked by someone or something (usually an automated "bot" that simulates clicks) with no intention of ever buying anything from the advertiser.
The sole intention of click fraud is to simply drain an advertiser's budget and leave them with nothing to show but an empty wallet.
Who commits click fraud?
Usually an unscrupulous competitor who wants to break a rival's bank, online "vandals" who get their kicks causing other people grief, or search engine advertising affiliates who want to earn fat commissions by racking up piles of bogus clicks.
Regardless of who does it or why, click fraud appears to be a growing problem search engines hope stays under their advertising clients' radar.
This problem isn't exactly news to the search engine giants.
In fact, on page 60 of their 3rd quarter Report for 2004, Google admits that they have "regularly refunded revenue" to advertisers that was "attributed to click-through fraud."
Google further states that if they don't find a way to deal with this problem "these types of fraudulent activities could hurt our brand."
Bottom line for Google and Yahoo! (which owns Overture, the Web's largest pay-per-click search engine): as word of click fraud spreads across the Web, they must act quickly to calm the nerves of advertisers who could well abandon them over doubts about the veracity of their advertising charges.
The search engines all claim to carry measures that identify and detect click fraud, but details about how they do it and to what extent remain sketchy.
They claim revealing details about security would compromise their efforts and give the perpetrators a leg up on circumventing their defenses.
This sounds good, but affords little comfort to advertisers who feel caught between losing out on their best traffic sources and paying for advertising that won't result in revenue.
One way to protect your business against click fraud is to closely monitor your website statistics.
Look for an unusually high number or regular pattern of clicks from the same IP address.
If you need help, enlist the aid of your hosting provider to aid you in spotting suspicious trends in your website traffic.
Also, a number of services such as ClickSentinel.com have sprung up online to help advertisers spot and quickly analyze and compile the data necessary to effectively dispute fraudulent click charges with the search engines.
By Jim Edwards
Google AdWords is a great tool for driving traffic to your site; but you need to know how to make the most of the system. Many people just find they end up spending loads of money bidding on super-competitive keywords and sooner or later their ads get disabled for under-performing. While your competitors seem to be getting the top spot time and time again! Want to know how to beat them? Read on..
1. Always specify negative keywords. For example, if your product requires payment, include -free as a negative keyword; that way your ad won't be shown to people who include free in their search and you won't have to pay for visitors who have no intention of spending any money!
2. Bid on AS MANY relevant keywords as possible. If you're only bidding on a dozen keywords then you're probably bidding on the same ones as all your rivals and you'll end up having to pay too much per visitor. If you can think of interesting new combinations of keywords that none of your rivals are bidding on, you'll be able to get high up the results very cheaply. Of course, these less common keywords get searched for less often and will therefore bring in less visitors, but because you're paying less, these visitors are potentially more profitable.
3. Try to split your keywords into groups of similar words and then create a separate campaign for each group. In each campaign you can reword your ads so that they are exactly relevant to those keywords. This will dramatically improve the click-through rate. If you Ad contains any of the exact words which the person searched for, then it makes those words bold, and they are more likely to be clicked on. So make sure that each campaign's advert is very closely relevant to the keywords/phrases you bid on.
4. The higher your click-through rate (CTR), the higher you ad will be shown. Even if you are bidding less money than the person above you, if your ad gets a higher CTR Google will show yours higher. If your ad does not get at least 0.5% CTR, google will disable your ad; so do not bid on keywords that are not directly relevant to your adverts!!
5. For every keyword or phrase you bid on, you should also bid on "keyword" and [keyword]. Putting the keyword or phrase into "inverted commas" means that your ad will show any time someone searches for that word/phrase as part of a search with other terms included, putting it in [square brackets], means that your ad will show when someone searches for that phrase and NOTHING else. Google prioritises ads that are closely targeted to what people have searched for, so this will help you get higher up the results.
6. Always run at least two, differently worded, ads for each campaign. Google will automatically show both adverts alternatively, and you can then see which advert gets a higher CTR (i.e. which ad people are more likely to click on). When you've had a good number of clicks you can decide which advert is most effective and delete the less effective one. Then create a new second advert and see if you can get a higher CTR with a different type of wording. This way you are constantly improving the wording on your adverts to make them as attractive and effective as possible.
We've received many emails from customers over the past several years asking how high we recommend setting AdWords' max cost per click. Generally, we recommend that our customers set the price somewhere moderately high, between the "base" rate and the max rate suggested by Google. For this entry though, I've decided to discuss a few options that may help you decide where to set your max cost per click to get a maximum return.
What kind of competition do you have?
Before you start, you'll need to do a little experimenting with the keyword tool and traffic estimator to see how high you'll need to bid. If the price to get your ad listed number one, in my opinion, it's a no-brainer. Bid what you need to bid to make sure that you have that number one spot. It will bring you the most visibility and generate the most clicks for your ad. Generally, the higher the ad, the better "quality" your clicks will be as well.
If the cost is relatively low, don't even think about it. Set your ads to be number one and then, if you're working with a limited budget, set your daily max spending limit to a number that is comfortable for you. It's generally better to have fewer clicks of "higher quality" than lots of clicks from "lower quality" traffic.
What if your keywords are highly competitive?
Some keywords in AdWords or in Overture (Yahoo Search Marketing) are incredibly expensive. Terms for gambling, web hosting, insurance, credit cards and many affiliate program related topics are very, very expensive. It's probably just not feasible for you to get the number one slot. If your budget is limited, you might get one to two clicks a day before the budget is gone. In these instances, you're going to need to pick a bid level that is comfortable for you and work on making your ads better. You aren't going to be able to get the top slot by bidding, so you'll need to increase your ad's click-through rate and make it more attractive to the viewers who do see it.
Experiment and decide
Ultimately, the decision is yours. I've found that it pays to have higher placed key words when possible. They seem to convert better than lower placed ads. You're going to have to experiment with your ads though to see what works best for you. Experiment for several days with different maximum click prices to see how your clicks and conversions rank. Only then can you make an educated decision for your website.
By Chris Burgess